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Knitcho
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Our story

Every idea
starts with
a thread.

The original Knitcho spool and thread logo

Why Knitcho

We believe the clothes closest to you should feel effortless, expressive and made with intention.

Knitcho begins with the pieces that carry the most wear. We refine familiar silhouettes and keep the details quiet, so the person wearing them stays at the centre.

We're starting small with T-shirts, learning from every release, then moving thoughtfully into polos and the rest of the everyday wardrobe.

Shop the first release